The Psychology Behind Mobile Purse AdoptionIncentives and rewards such as discounts, cashback and loyalty points can be effective incentives for mobile budget fostering. However, the exact factors that drive mobile pocketbook fostering are still a secret.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this research exam
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The Psychology Behind Mobile Budget AdoptionRewards and incentives such as price cuts, cashback and commitment factors can be effective incentives for mobile budget adoption. However, the specific variables that drive mobile wallet adoption are still a mystery.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this rese